The Linguistic Features of Online Clothing Store Names from a Sociolinguistic Perspective With social and cultural analysis

Authors

  • Shumei Li College of International Cultural Exchange, Xinjiang Normal University, Urumqi, Xinjiang 830000
  • Yuhan Wang College of International Cultural Exchange, Xinjiang Normal University, Urumqi, Xinjiang 830000

DOI:

https://doi.org/10.66238/fsrma87

Keywords:

Store Name, Voice Features, Rhetoric Types, Personalization, Directivity

Abstract

The names of online clothing stores are not only commercial identifiers but also digital reflections of changes in social language life. From a sociolinguistic perspective, this paper takes 642 online clothing store names from platforms such as Taobao, JD.com, and Pinduoduo as research material to systematically examine the internal relationships between their syllable structures, rhetorical strategies, naming orientations, and socio-cultural psychology. The study finds that online clothing store names are mainly five to eight syllables long, with an advantage in even-numbered syllables, and extensively use rhetorical devices such as metaphor, quotation, reduplication, and pun, exhibiting obvious features of personalization and orientation. At the same time, the article also points out current issues in online clothing store naming, such as vulgar tendencies and irregular use of constitutive elements, and proposes corresponding solutions.

References

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Published

2026-05-25

Issue

Vol. 2 No. 01 (2026): Fundamental Scientific Reports in Multidisciplinary Areas

Section

Articles

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Copyright (c) 2026 Shumei Li, Yuhan Wang

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